Why Nairobi Businesses Need a Website That Does More Than Look Good

Nairobi's digital economy moves fast, and a website that only exists to look good in a pitch deck is a wasted asset. For most SMEs and startups here, the site should be doing at least one job beyond marketing.

What "doing a job" looks like

• •Answering the three questions every visitor actually has — what do you do, how much does it cost, how do I reach you — without a phone call
• •Capturing a lead even when nobody's watching the inbox
• •Loading fast on the mobile networks most visitors are actually using

None of this requires a large budget — it requires designing the site around what a visitor needs to do, not just what looks good in a screenshot.